A click-through rate is the number of times that your ads get clicked on over the number of times that is shown to the visitors. In short, it’s total clicks divided by the number of impressions.
If you have ever wondered why are there so many people looking at your ads but the number of people clicking on them is so low, here’s a posting at WordStream outlining some strategies that you can use to improve your CTR.
And why should we bother on improving our campaign’s CTR? Well an improved CTR can help improve the Quality Score of the related keyword and in turn improve the ad position associated to the keyword.
Once you understand some of these techniques on how to improve your CTR, go try them out in your campaigns!