7 Factors to Consider When Evaluating Bid Optimization Platform

Managing a campaign manually is possible when the campaign is relatively small. But when campaigns start to scale to a size where it becomes complicated and harder to be managed manually, bid optimization software will come into play.

DoubleClick Search recently came up with 7 factors to consider if you are looking for a bid optimization platform to work on.

The 7 factors:

  1. Meeting objectives with flexible goals
  2. Fresh and reliable data to make smarter decisions
  3. Smart algorithms for smart decisions
  4. Fast response of the tool to take opportunities
  5. Frequency of algorithm change and updates
  6. The amount of control while automating
  7. Service from the team

Accompanying the blog post is also an infographic and white paper on it.